I used to be consumed with trying to figure out how accounts with large followings were gaining their popularlity. I thought the secret to having a successful business with a booked out calendar was to go viral on Instagram. This led me to spend far more time creating Instagram content than I did working on growing my business, not understanding they weren’t the same thing. My email inbox was a ghost town + I quickly burned out.

Going silent on Instagram was one of the best things I ever did — not just the health of my business, but also for my own mental, social, + creative health. I started to listen to the people around me + it made me realize my obsession with Instagram created a barrier with my dream clients, who were right in front of me the whole time. Hearing what they wanted + needed made me see that content could be used in more impactful, nurturing ways. Content isn’t about being seen - it’s about building trust — and understanding that truth changed everything.